Attention, consideration, win-win scenarios:
there is intent behind these; intent that births imagination, timing and energy…
…and behind this intent there’s intelligence.
Intelligence always looks good and this look is uniform no matter what area it manifests itself in: business, community or perhaps family. Intelligence unifies, it is simple, it is healthy (normal), it feels good.
The opposite of intelligence is a void that manifests itself as inertia. It may seem like there is an intent there, but it is just a will focused on something quantitative. This will is not owned, it owns! Lack of intelligence and the resulting ignorance also has universal style elements: it’s repulsive; it divides, it’s always complicated and smells like manipulation, it’s not good for you, and it feels sick.
The game is incredibly simple: focus on good. Give attention, be considerate and create win-win scenarios.